We feel strongly that charitable giving should always be a personal matter and decision, free from coercion.
We don't want campaigns using undue pressure in any way, shape or form. That's not who we are, and it's in direct conflict with our operating standards. That's why we conduct training programs for fundraisers, in which we emphasize the use of information and education instead of pressure tactics. (That's why we recommend workplace fundraising always be led by peers, not managers.) And we always discourage the practice of setting 100 percent participation as a campaign fundraising goal.
United Way's Board of Directors has made this official by adopting the following policy statement: The Board of Governors of United Way ... believes that the most responsive contributors are those who have the opportunity to become informed and involved. A well-planned campaign with an effective communications program, conducted by committed volunteers, will ensure responsive contributors. While we have always been unalterably opposed to coercion, we do recognize a responsibility to state our beliefs formally, as freedom of choice is a basic tenet of our democratic society.
If you have felt pressured to donate to a United Way campaign, we encourage you to raise those concerns directly with your local United Way, which you can find here.