Juliana Azevedo

Juliana is the first Brazilian and the first woman to lead P&G’s business in Latin America, home to more than 580 million consumers, with on-the-ground operations in 18 countries, 16 manufacturing plants, one Innovation Center and over 14,000 employees. She leads a team of country and category leaders focused on serving the Latin American consumer with superior brands and products, and works closely with retail partners to grow categories in which P&G participates, ensuring P&G brands are present everywhere consumers shop.

Known for her great energy, disruptive thinking, and inspiring leadership, she is passionate about innovation and category development. During her 26 years at P&G, where she joined as an intern, Juliana led many of P&G’s iconic global brands in Brand Management and Sales leadership roles. Juliana has an impressive track record that includes the launch of several brands and products locally and abroad, the achievement of market leadership in key categories, leading multiple M&A transitions in Brazil and for Latam (Gillette, Wella and Coty), the design of a new communication model for Hair Care and Color – which were benchmarked globally – and the business turnaround in global Fem Care, with accelerated topline growth and category re-definition across the globe.

Acclaimed for reinventing P&G Brazil business model and transforming its culture, Juliana leads by example in P&G’s commitment of being a force for growth and a force for good. While directing the Brazilian organization, the company grew its business in a consistent and sustainable way, bringing innovation that touched Brazilian lives. She led an intentional citizenship agenda that resulted into internal and external recognition, such as CNN Brazil Remarkable, Forbes Top 10 CEOs in Brazil 2021 and AMCHAM Spirit 2022.

Juliana believes in the exceptional value of youth development, and she is deeply involved in her community, serving as Chairman for Unicef Brazil. As part of her hands-on leadership, she often lectures and leads special classes as a guest teacher at IESE Business School and FGV Business School. Juliana uses her position as a public figure, including her over 80,000 followers on social media, to forge strong bonds with diverse 8 key stakeholder groups, such as customers, the media, the community, and governments to engage them towards a transformational vision. She is committed to transcending what she's accomplished and use her multi-cultural agility to impact beyond.