Melissa Potter

Melissa Potter is a forerunner in creating meaningful social change through her expertise in leading social impact strategies and diversity, equity and inclusion initiatives. She has a proven track record with national non-profit organizations, as well as some of the world’s largest and most influential brands. Throughout her prestigious career, Potter has established herself as a respected, nationally known thought leader developing innovative ideas and creative solutions. Her current role as Vice President, Strategy and Impact at Paramount enables Potter to supervise each brand’s commitment to the long-term social impact of cultural shifts in society.

With expertise including the issues of Race, Identity, Culture, Equity, and Social Justice, she is known for masterfully managing moments of crisis with her unflappable style.

Additionally, she is responsible for spearheading the revolutionary MTV Entertainment Group Culture Orientation program in collaboration with the country’s leading racial and social justice organizations. This groundbreaking initiative unites shared values, increases understanding, and amplifies learning to empower the entire creative community to tell stories that reflect the diversity of Paramount viewers.